Beth Woodson is the seasoned strategist at Beth Woodson Marketing & Administrative Support, bringing over 25 years of invaluable experience in the marketing industry, serving over 150 businesses throughout her career. With a rich background in both corporate settings and agencies, Beth possesses a unique blend of strategic insight, creative flair, and proven expertise in driving business growth and success.
As a lifelong resident of the Alleghany Highlands, Beth is deeply rooted in her community and is passionate about contributing to its prosperity. When she’s not busy crafting innovative marketing solutions, you can find her cheering on her children as they compete at running events or doting on her adorable French bulldogs.
Beth’s journey in academia led her to Hollins University before earning a degree in business from South University, equipping her with a solid foundation in both theory and practice. Her love for big earrings and professional wrestling adds a touch of eclectic charm to her personality, reflecting her vibrant and dynamic approach to life.
With her wealth of experience, unwavering dedication, and genuine passion for helping businesses thrive, Beth Woodson is a true asset to her clients and colleagues alike, embodying the spirit of excellence and achievement in everything she does. From developing comprehensive marketing strategies to designing eye-catching websites and creating captivating content, Beth and team are here to help take your business to new heights.
Meet Gabe Miller, the creative force behind the captivating copy and engaging social media content at Beth Woodson Marketing & Administrative Support. Currently pursuing a degree in history and writing at Bridgewater College, Gabe brings a unique blend of academic rigor and creative flair to his work.
As a collegiate track athlete, Gabe knows the importance of dedication, perseverance, and teamwork—qualities that shine through in his approach to copywriting and social media management. Whether he’s crafting compelling narratives or devising innovative marketing strategies, Gabe’s passion for storytelling and communication drives him to deliver results that resonate with audiences.
A staunch supporter of the Oxford comma, Gabe believes in the power of precise language and attention to detail. His commitment to clarity and coherence ensures that every message is conveyed with maximum impact and effectiveness.
With Gabe’s expertise and dedication on your side, you can trust that your brand’s voice will be heard loud and clear in the crowded digital landscape. Let Gabe help you tell your story and connect with your audience in meaningful ways.
Introducing Mamun Hridoy, a passionate WordPress enthusiast, graphic designer, and web developer, who brings a wealth of expertise and creativity to the team at Beth Woodson Marketing & Administrative Support. With a keen eye for design and a knack for coding, Mamun specializes in building high-end, user-friendly, and visually stunning websites from scratch or revamping existing ones to meet the evolving needs of his clients.
As a dedicated professional, Mamun takes pride in his ability to craft responsive and eye-catching websites that leave a lasting impression. Whether it’s creating custom designs, optimizing functionality, or troubleshooting WordPress/WooCommerce errors, Mamun is committed to delivering exceptional results that exceed his clients’ expectations.
Originally from Dhaka, Bangladesh, Mamun brings a global perspective and diverse cultural insights to his work. In his spare time, he enjoys the company of his beloved cat, finding joy and relaxation in their playful antics.
With Mamun’s expertise and guidance, clients can rest assured that their website needs are in capable hands. Whether you’re looking to establish a strong online presence, enhance user experience, or troubleshoot technical issues, Mamun is dedicated to providing personalized solutions and unparalleled support every step of the way.
Mindy Selleck is the dedicated administrative assistant at Beth Woodson Marketing & Administrative Support, where she plays a pivotal role in ensuring the seamless operation of our clients’ businesses. With meticulous attention to detail and a knack for organization, Mindy tackles administrative and bookkeeping tasks with precision and efficiency, allowing our clients to focus on what they do best—growing their businesses.
Born and raised in the picturesque Alleghany Highlands, Mindy has deep roots in her community and a genuine passion for supporting local businesses. Her commitment to excellence and unwavering work ethic make her an invaluable asset to our team and our clients alike.
In her downtime, Mindy enjoys escaping to the scenic beauty of Pigeon Forge, Tennessee, where she finds relaxation and rejuvenation amidst the tranquil mountains and charming attractions. Whether she’s exploring the Great Smoky Mountains or indulging in the vibrant local culture, Mindy cherishes her time spent in this beloved vacation destination.
With her dedication, expertise, and genuine care for our clients’ success, Mindy Selleck embodies the values of integrity, professionalism, and service excellence that define Beth Woodson Marketing & Administrative Support.
Pumpkin, the lovable French Bulldog, brings an unparalleled level of joy and positivity to the office of Beth Woodson Marketing. With her wagging tail and infectious energy, Pumpkin ensures that the workplace is always filled with smiles and laughter. Whether it’s cuddling up to team members during brainstorming sessions or offering comforting snuggles during stressful deadlines, Pumpkin’s presence is a constant reminder of the importance of taking moments to appreciate the little things. With her keen intuition and boundless enthusiasm, Pumpkin embodies the spirit of happiness and fosters a collaborative and uplifting environment for all.
Meet Buck, the dynamic French Bulldog with a knack for paw-some administrative support at Beth Woodson Marketing. With his keen attention to detail and unwavering dedication, Buck ensures that the gears of the office run smoothly day in and day out. From organizing files with precision to delivering important messages with a wag of his tail, Buck’s contributions are invaluable to the efficiency of the team. Whether it’s scheduling meetings or lending a paw in project management, Buck approaches every task with enthusiasm and determination, earning him the esteemed title of Executive Barketing Assistant. With his charming personality and impeccable work ethic, Buck is truly a vital member of the Beth Woodson Marketing family.
Our beloved Rose is all grown up! This adorable French Bulldog has officially graduated from “barketing intern” to Barketing Manager at Beth Woodson Marketing & Administrative Support.
With her signature wrinkly face and perky ears, Rose continues to bring paw-sitive energy to our team. She excels in morale boosting, stress relief, and quality control on snack breaks. When she’s not supervising from her favorite spot under a desk, you’ll find her chasing squeaky toys or demanding belly rubs.
She may not type the emails, but she definitely approves them with a wag!
That Tell The Story of Our Success
My company began using Beth last year with the goal in mind to increase sales by 50%. Wow! She has helped to far surpass that goal. Her professionalism and attention to detail are outstanding. If you’re ready to drive your business to the next level, then give Beth a call and hold on tight!
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Beth has taken a huge administrative burden off my plate that has allowed me to focus directly on securing new business opportunities. She is always available, quick to offer solutions, and provides excellent customer service.
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Hats off to Beth Woodson for an outstanding job designing Lytle Realty LLC’s website. Her creativity and attention to detail truly shine. Explore our sleek new site and see the difference.
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I couldn’t be happier with our new website and marketing expertise provided by Beth Woodson. She is very easy to work with and has a quick turnaround time. Her professional experience and skills have helped take our business to the next level. 5 stars for this exceptional business.
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I highly recommend Beth Woodson Marketing & Administration! Since bringing her on board, her insights and intellect in all things business and marketing have helped push our business out to many more potential customers.
She listened intently and compassionately to our needs, wants and overall picture of where we wanted to go and she took it, tweaked it, and made it feasible, reachable, and so much more than we thought it could be. Our new Square online shopping is much more user-friendly and functional with minimal issues. However, we know that if issues arise, Beth is on top of it and gets it handled.
Do yourself a huge favor and let her help take your business to the next level. We are forever grateful for her and her team!
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What impresses me most about Beth is her proactive approach to meeting my needs. She consistently goes above and beyond to deliver results that align with my goals, offering strategic insights and recommendations to optimize my online presence. I recommend Beth Woodson Marketing to any realtor or business looking to enhance their digital marketing efforts.
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Beth’s strategic approach to digital marketing, coupled with her keen understanding of our industry, has resulted in remarkable outcomes for Rooklin Enterprises. Her expertise in social media management and website design has not only enhanced our brand image but has also significantly expanded our reach to new audiences. Under Beth’s guidance, our online presence has flourished, and we’ve seen a substantial increase in engagement and leads.
What truly sets Beth apart is her unwavering commitment to delivering results that exceed expectations. She consistently goes above and beyond to ensure that our marketing efforts are aligned with our business objectives. Beth’s passion for her work shines through in every interaction, and her enthusiasm is contagious.
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I have worked with a number of marketing professionals in my 25 year hospitality career. Beth is one of the best! She understands our mission and created the best marketing plan to help us reach our goals. She is always available to answer questions, give suggestions and is just a real joy to work with. Beth is very knowledgeable and professional. I highly recommend her for any size business or project.
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I know Beth Woodson who we’ve retained as our company’s marketing expert to be a consummate professional. Beth’s attention to the macro and micro details is reassuring as we focus on other aspects of the business. Her skillset is vast and beneficial for the owner that needs everything from design, drawings, website and social media to market research, plans, and media press releases. We’re grateful for her contributions to our success. We’re grateful that Beth is our marketing leader and idea counselor.
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Find clear, helpful answers to your most common questions—quick, simple, and straight to the point.
We are a full-service marketing and administrative support agency offering marketing strategy, website design, SEO, digital marketing, social media management, paid advertising, email marketing, copywriting, and admin support for businesses of all sizes.
Our team creates custom marketing strategies tailored to your goals. From building your online presence to managing day-to-day marketing and admin tasks, we help businesses attract leads, increase engagement, and convert customers.
Yes! We love working with startups. We provide marketing roadmaps, branding, websites, and all the foundational tools new businesses need to grow confidently and professionally.
We combine corporate-level experience with small-business care. Our clients get personalized, hands-on service, creative strategy, and a team that feels like an extension of their business.
Click the “Get In Touch” button to schedule a free consultation or email us at hi@bethwoodson.com. You can also book directly through our Calendly link.
Yes, we offer full website design and ongoing maintenance services. We build beautiful, functional, and mobile-responsive sites that reflect your brand and convert visitors into customers.
We’ve worked with businesses across real estate, healthcare, construction, retail, events, and professional services. Whatever your industry, we’ll tailor our services to your audience and goal.
We manage campaigns on Facebook, Instagram, LinkedIn, and Google. We create custom content and paid strategies to help you reach and engage your ideal audience.
Absolutely. Our SEO services include keyword research, on-page optimization, content creation, and local SEO strategies to help your business rank higher in search results.
We offer both! Whether you need a one-time website build or ongoing monthly support, we have flexible packages designed to meet your needs.
We’re based in Covington, Virginia, but serve clients locally and across the U.S. through virtual and in-person support.
You’ll work directly with Beth Woodson and Gabe Miller and their core team of creatives, designers, writers, and support staff—plus the occasional barketing assistance from our office Frenchies!
If you’re not sure where to start, we’ll help you assess your goals and current marketing. Then, we’ll recommend a tailored plan designed to get you results.
Yes! We offer stand-alone administrative services including scheduling, customer service, email management, and bookkeeping—especially for small business owners who need reliable help.
Pricing depends on your project size and scope. Contact us for a free consultation, and we’ll build a package that fits your goals and budget.
Explore our latest blog for fresh insights, tips, and stories you won’t want to miss.
You’ve got one hundred and one things to do by the end of the week (and it’s Thursday), so the concept of starting a blog for your start-up or small business probably doesn’t sound appealing – even dedicated marketers struggle to keep up with managing their own blogs.
But in 2024, the marketing world is different than ever before: to get leads and new customers you have to work harder AND smarter.
When you blog strategically, you can generate more revenue for your business and even save yourself some social media work along the way.
There’s three main benefits that make blogging essential in the modern business world – whether you’re a brand new start-up or a proprietorship 50 years in the making:
In some ways, this is the end all be all of marketing. Nobody will buy anything you’re offering if they don’t know you exist!
Blogs build brand awareness discreetly. While you’re publishing educational content about your industry and helping customers solve their problems before they ever talk to a salesperson, you’re positioning yourself in their mind as a friendly, helpful expert.
When this semi-frequent blog reader who has been turning to you for help realizes they can’t fix it all on their own, who will be the first business that they call?
This is the power of blogging when building brand awareness.
Blog marketing isn’t about “selling” your product or service, instead it’s targeted to customers who know they have a problem but aren’t sure what the solution is yet. By diagnosing the issue and explaining their options, when they decide to start shopping you’ll be the friendly face they trust and will turn to.
Websites are expensive to build, expensive to maintain, and take up hours of work to top it all off.
If it’s consuming all this time and money, you deserve to have people look at it!
There’s two main ways to increase your website’s visibility on a browser like Google or Bing: paid ads and SEO (search engine optimization).
Both have their advantages, for sure. Paid search ads will get you listed at the top of Google quick and easy, but as the name implies, it costs money.
The beauty of SEO is that it can get you on the first page of search engines without paying to be there. Not only does this save money, but it also adds some authenticity to your name (some people just scroll right past the sponsored links).
How a browser like Google ranks your SEO is based on two things: keywords and backlinks.
Keywords refer to how accurately your site and posts match the search the user entered. If they look up “banks,” Google will go through and search for words including and about banks (teller, ATM, savings, etc.).
Blogs are a great way to include keywords in your site. When you write posts about industry relevant topics, you will probably naturally include the buzzwords that tell Google you match the search query. You can also do keyword research to find what words you need to include.
Backlinks are how Google determines the credibility of a site. When another blog or website refers to your page, it increases your authenticity to Google’s algorithm – in other words, it tells the browser that you’re an expert on this search.
You can also improve your backlink credibility by citing other blogs. If there are blogs you find useful and educational on the first page of Google/Bing, you can include a link to them in your blog like this.
When you post useful information on your blogs, other businesses will cite you as well, creating a network of links and backlinks that build up credibility and help you rank on the first page of a search!
When you combine backlinking and keywords on your blog, you are setting yourself up for a cost-efficient uptick in site visitation, which directly correlates to leads and revenue.
Narratives are more engaging, personal, and entertaining than data & facts. For thousands of years, humans have used stories to inspire, teach, and instill values in each other.
Through blogging, you can harness the power of storytelling in your marketing campaign!
A great way to do this is a customer success story. Walk your reader through one of your client’s buyer’s journey.
It starts with their life before your product/service, the issue they were having. Detail how they began searching and what they tried before discovering your solution.
Don’t skip their experience during the sales process (the blogs they read, the salespeople they talked to, etc.)
Ultimately, you’ll wrap up with their success – how the problem has been solved for good and their continued positive experience with your team (customer support, further purchases, referrals, etc).
When this is done, the reader of your blog will have a memorable and personal connection with your business’ solutions. What do you think will stick with them more: A story like this or a data point that says “We have solved this problem for X amount of people?”
People love stories, and when someone is considering spending money, it is comforting to know someone like them has had the same experience and came out better on the other side thanks to you!
One way you can cut down on the time commitment that writing a blog takes up is by taking snippets of your published blogs to use as social media captions! This way, for every 1000ish word blog, you might also get up to 10 social media posts built-in.
For example: After publishing this blog, we could post this quote as a caption on our social media pages, “Through blogging, you can harness the power of storytelling in your marketing campaign!”
Once you slap on some emojis, relevant hashtags, and find a suitable image, this post is ready to go and it took no time at all to plan!
We won’t tell you writing a blog is easy, because it’s definitely not, and it never will be.
What we ARE saying is, it’s worth it.
Blogging allows you to show your expertise in the industry, build awareness for your brand, improve your search engine rankings, and build a personal connection with readers. There is no other form of marketing that can do all of these things simultaneously with just one or two posts a week!
If you need help getting started with your blogging journey, contact Beth Woodson Marketing. We have decades of writing experience and have made businesses six figures in new revenue with the help of our marketing efforts in less than a year!
You can contact us at 540-613-7784, hi@bethwoodson.com, or visit our website: www.bethwoodson.com.
Happy Writing!
